How can I improve my advertising department?
I’ve been managing digital advertising for our small business for a while, and we’re finally at a point where basic tools just aren’t enough. We want better control over targeting, reporting, and automated decision-making, but I’m not quite sure where to begin with building or integrating custom AdTech solutions. Anyone have experience doing this or tips on what to look for?
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Totally understand — once your needs go beyond what typical platforms offer, the challenge becomes understanding the landscape of AdTech development itself. I spent a few weeks researching the components of custom solutions — like data integration, real-time bidding logic, and analytics — and stumbled upon Adtech developer https://geomotiv.com/industries/adtech/ in the middle of it. They have a clear breakdown of what goes into building scalable advertising tech, including design considerations and common use cases. It helped me wrap my head around how systems are structured and what questions to ask when speaking with developers or potential partners.