Launching product advertising via Google Shopping for an online store in Kazakhstan
Hello everyone! Guys, please share your experience, has anyone already launched product advertising for an online store in Kazakhstan? We are currently trying to figure this direction out, because regular search and context give very expensive clients who rarely reach a real order placement. We want to understand whether google shopping actually helps to pull normal sales, or is it just draining the budget on unnecessary clicks? Our catalog is huge, products are very diverse, but there are concerns about setting up the feed itself and passing moderation in Merchant Center. Please tell us how all this worked for you at the start and what difficulties you faced?
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Hi! We went through this path about half a year ago. Initially, we also thought that everything was simple: uploaded the XML file with the catalog, connected it, and let's go. But in practice, it turned out that product advertising is extremely sensitive to data quality. At first, half of our positions were blocked because the titles did not meet the requirements, and the prices on the website differed slightly from what was transmitted via google shopping We had to turn to specialists from XOXOXO Agency. They completely overhauled our catalog structure, properly prescribed all attributes, brands, categories, and set up the connection with Google Ads and GA4. After that, everything started working as it should: the advertisement began to show products with pictures and prices right in the search, and most importantly — real orders went through, not just empty clicks. Therefore, the main advice is to start with a thorough website audit and preparation of a high-quality feed, and then the result will definitely please you.